Digital Transformation Forum

Disrupt or Be Disrupted

1 November · St. Regis · Dubai
"With Pivotal we have minimized our innovation cycles and can now respond to changing market demands faster than ever before, both of which allowed us to develop a profound software culture in our transformational journey into a digital company.“

Christoph Hartung, Head of Connected Cars at Mercedes-Benz

Do you understand how to gain or retain market leadership in the new era of digital disruption? How will you drive customer acquisition and retention with superior digital experiences? How will you accelerate the pace of business innovation to stay ahead of your competitors?

If these are some of the challenges you face, join us to learn how digital disruption is affecting businesses in the Middle East, why digital disruptors are successful and what modern technology capabilities you need to become a leading digital business.

Thank you for your interest!

Registration is now closed for this event.

Join us for another Pivotal event


8:30 - 9:00

Arrival and Registration

9:00 - 9:10

Welcome and Introduction to the Day

A warm welcome and brief introduction to what you'll learn from the day.

9:10 - 9:40

Digital Disruption: The Outlook

With all the noise surrounding digital disruption it's difficult to separate hype from reality. Is digital disruption for real and, if so, what kind of companies will be affected? Our guest speaker will discuss how digital disruption is affecting companies and share his insights on threats and opportunities for your business.

9:40 - 10:10

Why Are Digital Disruptors Successful and How Can You Become One?

Who are the leading digital disruptors, and what if you were able to identify the secret of their success and apply it to your business? In this session we will do exactly that: review which digital businesses are successful and why, identifying the capabilities you need to be a successful digital business.

10:10 - 10:30

Digital Transformation Case Study

10:30 - 11:00


11:00 - 12:45

Strategy Track

How to Achieve and Sustain Faster Time To Market Than Your Competitors

Barriers to entry are collapsing as digital startups come out of nowhere to disrupt entire industries. In this session we will discuss the capabilities you need to deliver business innovation through software to market faster than your competitors.

Technical Track

Modern IT Approaches to Deliver Business Agility In The Digital Era

Successful digital businesses of the future can't be built using legacy approaches or on the technology platforms of the past. In this session we will provide an overview of agile software development practices and modern approaches that will empower IT to meet the agility needs of the business.

1:1 Meetings

Ask Me Anything

LIMITED AVAILABILITY: An opportunity for you to request 1:1 time with one of our digital transformation gurus, to discuss your specific requirements in detail.

12:45 - 13:15


13:15 - 14:00

Digital Transformation Demo

14:00 - 14:40

Next Steps in your Digital Transformation Journey

This session brings together all the lessons learnt throughout the day and shares with you practical advice on how to get started with, or accelerate, your journey to become a digital business.

14:40 - 15:00

Wrap Up and Close

Al Habtoor City, Sheikh Zayed Road
PO Box 124405, Dubai, UAE