Pivotal Brand

Pivotal Brand
Brand experience is the sum of all of our customer touch points in our products and services. The brand conveys values, purpose and innovation. Every interaction a customer or user has with Pivotal generates a memory of the experience. That experience is our brand.

Pivotal Logo and Marks
The Pivotal logo and marks are visual representations of our brand. They should be used in accordance with Pivotal brand guidelines. For additional use cases, contact us at info@pivotal.io

Pivotal Colors
The primary Pivotal color is teal. Pivotal teal, supporting colors and their values are below.
Brand Colors



Highlight Background Colors




Typography Colors




Trademarks and Usage Guidelines
The trademarks, service marks and logos (collectively “Trademarks”) appearing on the Pivotal website are the property of Pivotal Software, Inc. and its subsidiaries and affiliates (collectively “Pivotal”).