Insights to Action: How to Transform Your Business with Smart Applications


What separates the disruptors from the disrupted? It’s clear that data-driven companies are the ones that are taking markets by storm. These are the organizations that have moved beyond rear-view-mirror reports and dashboards to develop predictive and prescriptive insights from Big Data. These innovators are embedding insights into Web and mobile smart applications to trigger actions and offer recommendations at the point of decision. In many cases, the insights are even driving customer-facing applications, leading to the foundation of entirely new business models and significantly higher levels of customer satisfaction.

This webinar examines the evolution toward next-generation, data-driven smart applications and how they can transform your business. Register today for your chance to learn:

  • How innovators are disrupting with data-driven services and smart applications
  • Why big data has become a key building block for next-generation smart applications
  • How companies are evolving and democratizing their Big Data and predictive capabilities
  • Why low-latency, real-time capabilities are the key to operationalizing Big Data insights
  • What technology and development choices to make when developing next-generation, data-driven smart applications

Doug Henschen
Vice President and Principal Analyst, Constellation Research

Doug Henschen is Vice President and Principal Analyst focusing on data-driven decision making. Henschen’s Data-to-Decisions research examines how organizations employ data analysis to reimagine their business models and gain a deeper understanding of their customers. Henschen's research acknowledges the fact that innovative applications of data analysis requires a multi-disciplinary approach starting with information and orchestration technologies, continuing through business intelligence, data-visualization, and analytics, and moving into NoSQL and big-data analysis, third-party data enrichment, and decision-management technologies.

Jeff Kelly
Data Evangelist, Pivotal

Jeff Kelly is a Data Evangelist and a member of the data product marketing team at Pivotal. Jeff spends his time researching and writing about trends in the data market—including the intersection of Big Data, cloud and application development—for the benefit of Pivotal’s customers and internal stakeholders. Prior to joining Pivotal, Jeff was the lead industry analyst covering Big Data analytics at Wikibon, an open source research and advisory firm. Before that, Jeff covered the data warehouse and business intelligence markets as a reporter and editor at TechTarget. He received his B.A. in American Studies from Providence College and his M.A. in journalism from Northeastern University.