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In its early years, Red Clay built its own web application that served as an early proof of concept for its first projects and customers. The impending arrival of a very large, enterprise customer within months meant Red Clay needed to develop a more scalable, self-service platform to address the new customer’s expected needs. With only one technical staff member - a CTO who specialized in front-end development - Red Clay did not have sufficient technical expertise in-house to meet this fast development timeline and build the product in Ruby on Rails. It engaged Pivotal to rebuild its web platform from the ground up.
Red Clay needed to build a web platform that would allow brands to go through a full design process: writing a brief, selecting designers, and iteratively collaborating on new product designs. It also needed Pivotal’s help to shift the product’s underlying technology from PHP to Ruby on Rails for future scalability, as well as to build out its own internal developer staff.
Pivotal started the development of the web platform for Red Clay from the ground up in Ruby. Pivotal also provided critical assistance with Red Clay’s hiring process, helping the company select two Ruby on Rails developers who could comfortably carry out new features after Pivotal finished laying the groundwork for the new platform.
In addition to building the foundation for the new platform, Pivotal gave Red Clay tools to continue development after the project ended. It provided significant support with the hiring of two new Ruby on Rails developers. It also taught Red Clay the value of its agile development process - a management style Red Clay continues using to this day.
Pivotal effectively met the project deadline and goals, while assisting Red Clay with its staffing challenges. It also assisted Red Clay in building up its internal development capabilities so it could continue to develop the platform and lay the groundwork for continued growth and scalability. It also helped Red Clay adopt the Pivotal agile development process.